Is This Spam Or Not Spam

Regarding Spam…When someone with a legitimate product to offer sends an email to a list of say 200 businesses they’ve researched as potential customers, why is this immediately unacceptable and considered Spam?  There’s no difference with this and sending a postcard or letter to the physical address of those same people.

I think we need to redefine the rules of what Spam consists of as it seems every form of product or service email today constitutes Spam, with the exception of the habitual advertising received from big, national companies. The major ISP’s have no problem with those and their emails ALWAYS manage to find your In Box well after you’ve unsubscribed.