Monthly Archives: November 2012

Russia Shoots Down Apple’s iPad Patent

Apple’s efforts to be granted patents in Russia for the design of its iPad has been rejected.  Finally somebody gets it right!   Russia’s Chamber for Patent Disputes, which handles decisions made by the Russian Patent Department, rejected Apple’s attempt to score a patent on the iPad’s basic design, claiming that the features Apple wished to patent are not original nor inventive and deserving of a design patent. Apple’s bad luck, or more likely, lack of political influence in Russia stands in stark contrast to its habitual victories in the American patent office, where it was recently granted a patent on the same “innovative” design aspects.

Apple had actually tried to argue that rounded corners, a flat surface, and slightly round button under the screen were “innovative distinctive features” meant to distance itself from competitors!.” The iPad maker had initially filed its design patent application two years ago, only to have it rejected by the Russian Patent Office in April of this year.

In rejecting Apple’s move for an appeal, the Chamber for Patent Disputes said that Apple’s design was “traditional for modern communication devices, manufactured by different vendors.” The specific aspects of Apple’s design, it said, were “inconspicuous differences in dimensions, screen size, and buttons layout” and were “not essential distinction criteria.”

The most amazing snippet here is that Apple really does hold a patent for rounded corners, a flat surface and a rounded bottom in the USA.  I also remember reading they were granted a patent for a rectangular shaped object.  Maybe I should apply for a patent on a perfectly round object and start suing everyone who makes a ball?

Greedy Google Attacked By Microsoft

Microsoft is trying to reveal Google to the world as a greedy, agenda filled, intensely profit orientated holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine.  But in reality, this is actually true.

The smear tactics start with a marketing campaign focused on a recent change in how Google runs the part of its search engine devoted to “paid” shopping results. The revisions require merchants to pay Google to have their products listed in the shopping section.

In its new ads, Microsoft Corp. contends the new approach betrays Google Inc.’s longstanding commitment to provide the most trustworthy results on the Web, even if it means foregoing revenue.

Google defends the fee-based approach as a way to encourage merchants to provide more comprehensive and accurate information about what they’re selling.

To me, it appears that Google is out to satisfy one entity, and that’s Google.

Top Reasons To Return Your iPad

A Windows Lovers Guide:  “”Top Reasons To Return My iPad”

1- The edges are too smooth and curvy. It also feels too fragile and slippery and I’m afraid I’ll drop it. Somewhat more squarish edges would be better.

2- It has a lot of apps, but doesn’t have the one that I need, use and rely upon all day….Microsoft Office.

3- I can’t watch flash videos which is a major suck factor. Yes, HTML5 is the new big thing, but most of the internet still uses Adobe Flash for video viewing and that’s a fact, jack.

4- No expandable storage!  What’s up with that?  Much unlike the new Microsoft Surface, which has a microSD slot for expandable storage.

5- No USB ports!  Also unlike the Microsoft Surface. I can’t connect it to things such as printers which is very frustrating.

6- No Live Tiles. I have to actually open an app to view something as basic as the temperature. Holy Cow!!! The Surface has Live Tiles which update in real-time that I can see immediately. Why doesn’t innovative and inventive Apple have this?

So sure,  the iPad is nice.  But the Microsoft Surface is much more functional and can actually operate like a real computer or a tablet. The iPad can’t come remotely close to matching that.  Who woulda thunk it?

Bill Gates

Android: Is It Too Hard To Use?

In just three years, Android has done nicely killing the smartphone competition.  But if Android is this dominant with respect to market share, why did Apple’s iOS powered devices destroy Android when it came to Thanksgiving and Black Friday shopping?

Some try to lay the blame on the users themselves, by suggesting that iOS users have more cash to spare, or that they are more apt to spend money on their smartphone or tablet toys because there are fewer free apps in the Apple App Store than in the Google Play store.  These are all valid points.

The primary difference however is that Apple’s iOS is easier to use than Android, at least according to my wife and daughter.  So, can the reason for this be that Apple has such tight control over the user experience?  Maybe.   Also, is Google’s Android just too hard for the average user to figure out aside from using it as a phone and texting toy?  This may also be the case for a large percentage of users.

Let’s face it, from the outside there’s little to separate one black rectangle from another other than screen size when in the hands of an experienced user.  What separates them from each other is not how they look, but how they work, and even if more people are buying Android devices than iOS devices, more Apple iOS users are using them to do actual things like shopping, using Facebook, paying bills, etc.

This would tend to suggest that the core difference between iOS and Android is that owners are more inclined to look at an iOS device, whether it be an iPhone or an iPad as a tool to get things done. Android users aren’t getting as far as clicking on the browser, because if they did, the experience from that point onward is not that different to the iOS experience.

This would suggest that Google is facing a problem. People are buying Android-powered smartphones and tablets, but there are barriers or obstacles that gets in the way of engagement that aren’t present in Apple’s iOS platform.

Most of this is undoubtedly down to end-user education. Apple has spent a lot of time and money creating commercials that show its products being used to solve real-world problems. As short and as simple as these ads may be, they give owners, and potential owners an idea of what the iPhone or iPad can do. That might seem quite basic, but it gets people to explore the potential of their Apple devices.

Compare this to ads for Android hardware,  such as those by Samsung which seem to dwell on the device itself rather that what it can do for the user.

In conclusion, when a new user charges up their new iPhone, within an hour or so they’re fairly comfortable with it and are already performing advanced functions.  With Android, it normally takes days to get accustomed to the phone and many times that’s where it stops.

Although this short article seems to be pro-Apple iOS, I personally prefer the Android as I tend to like to customize the user experience to a level not possible with iOS and also enjoy the larger screen on my Galaxy Nexus and its excellent hot spot integration with other devices such as my wifi only iPad.